Freelance Logo Designer | Art Director | Illustrator out of Tampa FL
Freelance Logo Designer | Art Director | Illustrator out of Tampa FL
I was engaged by an agency partner to design an annual report for a salesforce consultant firm, presenting the findings of a nationwide consultant survey conducted on an annual basis. As part of the project, the report was developed with a thematic approach, in accordance with the client's brand messaging of freedom and outdoors. The creative concept of utilizing air balloons aimed to visually represent the aspirations and growth of the consultants as they explore and evolve in their professional journeys. The visual representations such as charts and graphs were thoughtfully created to align with the report's thematic approach and the client's brand and messaging.